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Making a big impression should start with some cringey meaningful moments

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Mission

Fossil wanted to incorporate digital signage in their storefronts, but wasn’t sure how. Increasing awareness and boosting sales of their newly released line of Q Smartwatches was the end goal, and showcasing the advanced software features in a dynamic, compelling way was how we aimed to do it.

Challenges

Digital signage wasn’t a new proposition for Fossil. They had experimented with a traditional LCD monitors, but couldn’t update messaging from a central location – each update required mailing flash drives to each store. Also, large monitors with bezels and wires didn’t align with their store aesthetics.

Strategy

Our strategy was to create a scalable, digital storefront solution that was eye-catching and minimally invasive. We worked alongside Fossil executives and in-house marketing and store-design teams to concept and execute a custom solution that combined static vinyl bands with projection-based dynamic watch faces.

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