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Making a big impression should start with some cringey meaningful moments



Fossil wanted to incorporate digital signage in their storefronts, but wasn’t sure how. Increasing awareness and boosting sales of their newly released line of Q Smartwatches was the end goal, and showcasing the advanced software features in a dynamic, compelling way was how we aimed to do it.


Digital signage wasn’t a new proposition for Fossil. They had experimented with a traditional LCD monitors, but couldn’t update messaging from a central location – each update required mailing flash drives to each store. Also, large monitors with bezels and wires didn’t align with their store aesthetics.


Our strategy was to create a scalable, digital storefront solution that was eye-catching and minimally invasive. We worked alongside Fossil executives and in-house marketing and store-design teams to concept and execute a custom solution that combined static vinyl bands with projection-based dynamic watch faces.

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