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Enhancing in-window visuals with 3D hologram technology

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Challenge

We were approached by Neiman Marcus to help bring their digital transformation aspirations to life. The objective, design a modular, highly unique solution that both modernized brand image and enhanced customer experience in and around the entrances to their department stores. We were asked to design a solution that could quickly and easily be setup as well as de-installed and repurposed elsewhere in the store by store personnel with reliance on third party technicians.

Solution

Leveraging the latest and greatest in 3D hologram display technology from our partner Hypervsn, we designed a floor-based hologram with adjustable height that could be embedded into just about any window display. Like the majority of the solutions we deploy, the holograms are managed remotely from our cloud-based content management system (CMS) coupled with our autonomous 4G LTE network.

Results

Following the success of the 3D hologram test, we were invited to showcase a number of emerging display technologies at the Neiman Marcus technology conference which were very well received. Today, we’re helping Neiman Marcus bring their digital transformation aspirations to life portfolio wide.

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