Live Menu Experience

Opportunity

Dave & Buster’s launched a mobile-based ordering system via QR code as part of their ‘Live Menu’ initiative. In order to promote the self-service process, stickers were placed on tabletops. As you can imagine, customer adoption remained low.

In order to combat this phenomenon, we took a holistic approach to solution design and developed a digital tabletop display. With proper technology awareness, self-service digital signage has been proven to be extremely effective.

Objectives

Quickly orient guests on the mobile order process
Decrease perceived wait time
Increase revenue
Upsell and cross-sell
Promote specials like happy hour, ½ price games on Wednesdays, etc.
Increase productivity of servers

Requirements

Battery powered
Commercial-grade hardware
Battle hardened enclosure to prevent theft and/or damage
Sleek form factor

‍Solution

Custom rechargeable battery pack with 1-month lifespan
Custom metal enclosure
Swappable overlays
LCD display, 7.0”
Motion sensor activated

Result

Our digital tabletop solution, on average, drove $400 in incremental revenue per table per month. At scale, the client estimates that this solution would drive “$38mm annual incremental sales across all stores.”