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Live Menu Experience

Opportunity

Dave & Buster’s launched a mobile-based ordering system via QR code as part of their ‘Live Menu’ initiative. In order to promote the self-service process, stickers were placed on tabletops. As you can imagine, customer adoption remained low.

In order to combat this phenomenon, we took a holistic approach to solution design and developed a digital tabletop display. With proper technology awareness, self-service digital signage has been proven to be extremely effective.

Objectives

  • Quickly orient guests on the mobile order process
  • Decrease perceived wait time
  • Increase revenue
  • Upsell and cross-sell
  • Promote specials like happy hour, ½ price games on Wednesdays, etc.
  • Increase productivity of servers

Requirements

  • Battery powered
  • Commercial-grade hardware
  • Battle hardened enclosure to prevent theft and/or damage
  • Sleek form factor

Solution

  • Custom rechargeable battery pack with 1-month lifespan
  • Custom metal enclosure
  • Swappable overlays
  • LCD display, 7.0”
  • Motion sensor activated

Result

Our digital tabletop solution, on average, drove $400 in incremental revenue per table per month. At scale, the client estimates that this solution would drive “$38mm annual incremental sales across all stores.”

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