How to promote good from the inside out?

Every year, AT&T dedicates resources to support social causes like reducing emissions, improving education and health, and assisting with disaster relief. They came to Glass-Media in search of a compelling way to communicate new corporate sustainability initiatives, and get buy-in from their tech-savvy employees.

THE JOURNEY

MISSION

AT&T wanted to promote corporate sustainability and educate employees about current issues and challenges at their downtown Dallas headquarters. They wanted to transition communication efforts to a dynamic, digital format with the ability to update content instantaneously with the goal of increasing employee awareness and engagement.

CHALLENGES

AT&T was struggling to meet lofty recycling goals at their Dallas headquarters. Executives didn’t believe the problem was key information wasn’t being communicated clearly, not that employees didn’t care about the issue. Paper posters and other signage was difficult to update and even couldn’t compete with smartphones for employees’ attention.

STRATEGY

Over the course of a year, we proposed and installed number of digital solutions in strategic areas of the building. Some were meant to ‘wow!’ visitors and support the brand, like the large-format circles on the glass of the main lobby. Others, like the front-projection suspended banner in the cafeteria, helped point out designated recycling stations.

THE RESULTS

Today, Glass-Media displays are used to promote all social responsibility campaigns within AT&T corporate headquarters in Dallas, TX. A recent blood drive collaboration with HBO Game of Thrones saw offices that promoted the event with a Glass-Media solution donate 39% more than offices in regions without the solution.

“The displays are very compelling and draw people toward them in a natural and organic way. With Glass-Media, we reduce or eliminate most use of paper in supporting our campaigns. The images are clear and bright, and the flexibility [of the CMS] is unmatched by any other asset I can access!”

– Kathryn N.
AT&T Citizenship & Sustainability