HOW TO SHOW OFF A NEW ERA OF SMART WATCHES?

Fossil came to Glass-Media looking for a unique way to advertise their line of Q smart watches. Our team worked alongside Fossil executives, designers and merchandisers to develop concepts that infused digital into their storefront. The final product? Vinyl watch bands with a projection canvas in the watch face.

THE JOURNEY

MISSION

Fossil wanted to incorporate digital signage in their storefronts, but wasn’t sure how. Increasing awareness and boosting sales of their newly released line of Q Smartwatches was the end goal, and showcasing the advanced software features in a dynamic, compelling way was how we were going to do it.

CHALLENGES

Fossil wanted to incorporate digital signage in their storefronts, but wasn’t sure how. Increasing awareness and boosting sales of their newly released line of Q Smartwatches was the end goal, and showcasing the advanced software features in a dynamic, compelling way was how we were going to do it.

STRATEGY

Fossil wanted to incorporate digital signage in their storefronts, but wasn’t sure how. Increasing awareness and boosting sales of their newly released line of Q Smartwatches was the end goal, and showcasing the advanced software features in a dynamic, compelling way was how we were going to do it.

THE RESULTS

10%

Increase in store traffic

4%

Increase in smartwatch sales

8%

Of all Fossil stores use our tech

Today, Glass-Media technology is a Fossil brand standard. We saw measurable lifts in store traffic and smartwatch sales, and positive reactions from customers and store personnel. Moving forward, all store retrofits and new builds will incorporate our digital storefront solution.