MEASURING OUTCOMES

Through the combination of IoT sensors, mobile interactivity, web analytics and the point-of-sale, we’re able to collect valuable data without the need for customer opt-in.

Dwell Time

Validate campaign effectiveness by measuring how long ads are viewed

Mobile Engagement

SMS short code and QR campaigns allow engagement beyond the storefront

Foot Traffic

Gather accurate foot traffic data and map customers’ path to purchase

Conversions

Compare point-of-sale and foot traffic data to understand conversion rate

LEVERAGING ANALYTICS

LEARN AND APPLY. MEASURE AND ADAPT.

We’ve assembled a collaborative team of digital strategists, marketers, data scientists, techies and engineers to better understand how to quantify consumer behavior in the physical world. Through a wide range of cutting-edge technologies, we’re able to clearly define brand-specific objectives and deliver actionable insights on established key performance indicators.

Drawing on the strengths of our partners, we’re constantly pushing the boundaries of how we can leverage big data analytics to better serve our clients.

How It Works_leveraging analytics